What is Neuro-marketing?

Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 In essence Neuro-marketing is where the worlds of marketing and Neuro-science meet. The aim is simple – to generate more sales & revenue. For NPOs the aim is greater awareness of their cause. Let’s define Marketing Marketing is what precedes sales and creates the opportunity for […]

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Why SMART goals will give you DUMB results

Author: Henrico Hanekom – Neuro-Marketer – © 2017 Looking at goal setting from a Neuro-science perspective I realise I’m treading on dangerous grounds when I say that SMART goals will give you dumb results. Especially since the SMART model is so widely used by coaches…but evidently it doesn’t produce the results one would hope for. […]

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Tweak your E-mails to better connect with people

Author: Henrico Hanekom – Neuro-Marketer – © 2017 A glimpse of the current communication landscape First a question: Would you agree that the extent of influence you have is dependant on how you CONNECT with people? I believe it’s important to make a personal connection with people especially against the backdrop of this very busy […]

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A blimp in the Evolution of Communication

Author: Henrico Hanekom – Neuro-Marketer – © 2017 By now I am sure that you have gained some awareness about the importance of Influential Communication in order to have more impact in the world. It’s a valuable skill and art possessed by most effective leaders. The “evolution of communication” Communication has not just evolved but […]

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