What is Neuro-marketing?

Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 In essence Neuro-marketing is where the worlds of marketing and Neuro-science meet. The aim is simple – to generate more sales & revenue. For NPOs the aim is greater awareness of their cause. Let’s define Marketing Marketing is what precedes sales...

Hope for business leaders in a recessionary South-Africa

Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 Do you form part of the leadership of an organization? In such a position in the challenging South African landscape you must be a remarkable person! It doesn't help that our current political situation is rather unstable. The recession label and...

Six UNEXPECTED reasons why your marketing is not working

Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 Marketing is the key to unlock entrepreneurship and growth in business. Perhaps you have invested in marketing campaigns but still don’t get the desired results, even over a longer period of time? Consider these six unexpected reasons why your marketing may...

Presenters! This is why your audience WILL TOTALLY FORGET YOUR CONTENT.

I explain the problem with your PowerPoint and Keynotes that's COSTING you audience engagement and how to fix it. I briefly look into the difference between PowerPoint and Prezi. Better audience egagement Presenters! This is why your audience WILL TOTALLY FORGET YOUR CONTENT. I explain the problem with your PowerPoint...

Why SMART goals will give you DUMB results

Author: Henrico Hanekom - Neuro-Marketer - © 2017 Looking at goal setting from a Neuro-science perspective I realise I’m treading on dangerous grounds when I say that SMART goals will give you dumb results. Especially since the SMART model is so widely used by coaches…but evidently it doesn’t produce the...

Tweak your E-mails to better connect with people

Author: Henrico Hanekom - Neuro-Marketer - © 2017 A glimpse of the current communication landscape First a question: Would you agree that the extent of influence you have is dependant on how you CONNECT with people? I believe it’s important to make a personal connection with people especially against the...

A blimp in the Evolution of Communication

Author: Henrico Hanekom - Neuro-Marketer - © 2017 By now I am sure that you have gained some awareness about the importance of Influential Communication in order to have more impact in the world. It’s a valuable skill and art possessed by most effective leaders. The “evolution of communication” Communication...