Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 In essence Neuro-marketing is where the worlds of marketing and Neuro-science meet. The aim is simple – to generate more sales & revenue. For NPOs the aim is greater awareness of their cause. Let’s define Marketing Marketing is what precedes sales and creates the opportunity for […]
Month: August 2017

Hope for business leaders in a recessionary South-Africa
Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 Do you form part of the leadership of an organization? In such a position in the challenging South African landscape you must be a remarkable person! It doesn’t help that our current political situation is rather unstable. The recession label and slump economy puts us in […]