Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 In essence Neuro-marketing is where the worlds of marketing and Neuro-science meet. The aim is simple – to generate more sales & revenue. For NPOs the aim is greater awareness of their cause. Let’s define Marketing Marketing is what precedes sales and creates the opportunity for […]
Category: Marketing

Six UNEXPECTED reasons why your marketing is not working
Author: Henrico Hanekom – Neuro-Marketing Mentor – © 2017 Marketing is the key to unlock entrepreneurship and growth in business. Perhaps you have invested in marketing campaigns but still don’t get the desired results, even over a longer period of time? Consider these six unexpected reasons why your marketing may not be sustainable or may […]