Why SMART goals will give you DUMB results

Author: Henrico Hanekom – Neuro-Marketer – © 2017 Looking at goal setting from a Neuro-science perspective I realise I’m treading on dangerous grounds when I say that SMART goals will give you dumb results. Especially since the SMART model is so widely used by coaches…but evidently it doesn’t produce the results one would hope for. […]

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