What coaching really is and how it can benefit you?

What is a coach?

  • A thought partner

  • A sounding board

  • A good listener

  • A confidant

There are many different ideas about what coaching is. For you to extract the most value from coaching, it’s important to understand what lies at the core of what has been instrumental in changing countless lives for the better!

A coach is someone who helps you get unstuck and helps you discover your own answers by means of proven coaching methods.

In other words...

A good coach does not start off with an agenda or a syllabus. He / She starts with YOU the person and helps to define where you want to go. The coach then uses his/her toolbox of proven neuroscience based techniques to call your full potential and powerful Godly abilities into action.

This is how quantum change and long lasting growth is produced!

Results and Outcomes


Statistics tells us that training is only 22 % effective, whereas coaching combined with training is 86 % successful in reaching its outcomes (MetrixGlobal).


Fortune 500 companies report a 529% return on investment and significant intangible benefits to the business as a result of business coaching (100 executives surveyed).


A Hay Group study of Fortune 500 companies found that 21 to 40% utilize Executive Coaching; Coaching was used as standard leadership development for elite executives and talented up-and-comers.


98.5% of coaching clients said their investment in a coach was well worth the money (International Coaching Federation’s (ICF) Client Survey).

Increased coaching

63% of organizations say they plan to increase their use of coaching over the next five years and 92% of leaders being coached say they plan to use a coach again.


This indicate strong endorsements of coaching; the first by the organizations paying the bills, and the second by the leaders who are actually receiving coaching.

My personal experience with coaching

I decided to turn to coaching as a possible solution. I started the journey with Jeremy Everitt, a Kim coach practitioner and master NLP practitioner.

This is when things started to happen for me. Looking back…I realise that some major changes has happened.

I experienced an immense amount of growth and feel that I’m beginning to tap my full potential. Even though I signed up for business coaching, improvements are also evident in my relationships and self-awareness. How thankful am I for where I am in life and I recognise the major role that coaching is playing. Now I look forward to what lies ahead.

I have been an entrepreneur from a very young age and naturally started my own business after studying as a sound engineer. So I have been in business for the past 11 years and I am very passionate about business, entrepreneurship, sales and marketing.

My mission is to coach individuals who are executives, managers, directors, business owners and people in sales & marketing. Now my goal is to add massive value to your life and organisation.

Your boldness inspires me to become a part of what you are doing and to help where I am needed.



In 2013 I decided to do the required training to become a business coach. As a result I am now a certified business coach and mentor. My certification is locally and internationally recognised through IAC (International Association of Coaching) and COMENSA (Coaches and Mentors of South-Africa).


One of my coaching customers, Jaco Bruwer, first approached me after attending a marketing seminar that I presented. He told me that he has resigned from his formal job as a worship pastor and that he now wants to start his own business and live life on his own terms.

Here’s a video that Jaco sent to me after a few months of coaching:

Jaco has grown with leaps and bounds in his role as Sales Director of his software development company Fully Alive (PTY) LTD. Here are the very first sales report that was captured during our coaching time:

This graph is a testimony to the power of coaching. Keep in mind that this person is a first time business owner with no previous business or corporate experience.

More and more so Jaco is starting to live life on his own terms!

What can be expected from coaching?

Think about the fact that the majority of your life is on autopilot. Most of our actions are pre-determined by our conditioning. This is what makes us get the same results over and over and sometimes it makes us feel stuck.

Your PTE-car will always drive along the same road. P stands for programming like values, beliefs and conditioning that will always determine your thoughts (T) and resulting emotions or effect (E). This is how we react to the world around us.

Coaching aims to have us stop and think, to create, not to merely react, to re-evaluate our programming and eventually change our outcomes.

During coaching you will experience:

  • Growth in all areas of life
  • Increased EQ (Emotional Intelligence)
  • Increased AQ (Adversity Coefficient – or bounce back)
  • Independent thinking
  • Personal development
  • Lasting results

As Einstein suggested, only 10% of your brain is used at a time during conscious thought. The rest of your brain really works “behind the scenes”. It’s important to understand that a neuroscience approach to coaching also helps you to utilize the power of your sub-conscious mind.

You have unlimited potential. I know that anything is possible for you. And since I believe that you were wonderfully and fearfully made, I’m going to be tough and not accept the following phrase from you: “I can’t”. Surely, “I can’t” is not true for you, right?

So let’s delete “I can’t” from our vocabularies. As Mr. Ford said:
“If you think you can do a thing or think you can’t do a thing, you’re right.”